AWARDS
Home Safety Council created award-winning programs to help realize its vision of safer American homes. The following programs have been recognized by leading organizations in the fields of volunteerism, public relations and Web site development.
Lowe's Heroes
Lowe's Heroes is a nationwide home safety volunteer program sponsored by Home Safety Council and carried out by Lowe's employees. The Lowe's Heroes program brings the Council's vision of safer American homes to a grass-roots level, addressing specific home safety needs in every Lowe's community.
In 2001, the Lowe's Heroes program had nearly 100 percent store participation, with more than 13,000 employees planning and implementing programs that reached more than 175,000 American homes with safety information or installations. The Heroes program, through product donations and installations, was also credited with helping save the life of a woman whose home had high levels of carbon monoxide.
The Lowe's Heroes program has been recognized with the following awards:
Points of Light Citation of Excellence
In March 2002, the Points of Light Foundation, a nonpartisan nonprofit organization devoted to promoting volunteerism, honored Lowe's for its corporate volunteerism program, Lowe's Heroes. The Foundation selected a total of eight companies based on how well they successfully integrated employee volunteer programs into core business operations and offered a supportive environment that inspires and enables employees to volunteer in the communities in which they live and work.
PRSA Chicago Skyline: Community Relations
In April 2002, the Chicago chapter of the Public Relations Society of America (PRSA) recognized the public relations work done on behalf of the Lowe's Heroes program. The Skyline Awards honor Chicago-area public relations practitioners who, in the judgment of their peers, have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness.
IPRA Golden World Awards semifinalist (finalists to be announced 5/31)
Headquartered in Esher, United Kingdom, the International Public Relations Association created the Golden World Awards to recognize excellence in public relations practice worldwide.
Lowe's Great Safety Adventure
Home Safety Council created the Great Safety Adventure, a life-sized home complete with living room, kitchen, backyard, bathroom and bedroom. The exhibit travels across the country visiting schools, public events and Lowe's stores, teaching children and their parents about home hazards related to fires, falls, poisoning, choking and suffocation. Lessons learned at the Great Safety Adventure have resulted in two families acting to reduce their chance of injury when faced with a hazard, potentially saving their lives.
In the past two years, the Great Safety Adventure earned the following awards and distinctions:
National Health Information Awards for Total Health Information Program
In 2001, the Health Information Resource Center recognized Lowe's Great Safety Adventure for its accurate and appealing information and teaching tools. The National Health Information Awards program is designed to establish a seal of quality for consumer health information. The award itself recognizes the best consumer health information programs and materials from organizations throughout the nation.
PR Week Honorable Mention, Cause-Related Campaign of the Year
In February 2002, Lowe's Great Safety Adventure was named honorable mention and runner-up for the PR Week Awards in the Cause-Related Campaign of the Year category. The traveling home safety tour had a record year in 2001, increasing exhibit attendance and media coverage, and recording its second life-save success.
PR Week a weekly magazine for the public relations industry. This award recognizes a campaign that uses or integrates a social cause to promote or enhance corporate image or specific products/services.
SABRE Award: Cause-Related Marketing (finalist, ceremony will be on 5/15)
Administered by the Holmes Group, the SABRE awards recognize Superior Achievement in Branding and REcognition for agency and corporate professionals in the United States and overseas. The award focuses on programs that demonstrate the highest standards of innovation, integrity and excellence.
CodeRedRover.org
In 2001, Home Safety Council launched a Web site for children: www.CodeRedRover.org. Spun off from the success of the Great Safety Adventure and its mascot Rover, the Home Safety Hound, this Web site features games and activities for children that all carry a home safety theme.
CodeRedRover.org has had the following distinctions:
- USA Today Education's "Best Bet"
- Better Business Bureau Kids' Privacy Certification
- Yahooligans! Cool Site of the Week (March 2001)
- StudyWeb Award of Excellence
- 2001-2002 Golden Web Award
Honors Web sites whose web design, originality and content have achieved levels of excellence deserving of recognition
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