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Press Release
FOR IMMEDIATE RELEASE
March 1, 2001
CONTACTS:
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Chris O'Donoghue, 312.729.4309
Amy Calhoon, 312.729.4191
Golin/Harris International
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Elana Mears, 336.658.2777
Lowe's Home Safety Council
elana.e.mears@loweshomesafety.org
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CODEREDROVER.ORG JOINS FIGHT AGAINST CHILDHOOD INJURIES
New Lowe's Home Safety Council Kids Web Site Helps Create Safer American Homes
WILKESBORO, N.C. - Each year, one out of every four children requires medical attention due to an unintentional injury in the home. With a
growing emphasis on technology at home and in the classroom, plus the fact that 25 million children have access to the Internet, Lowe's Home Safety
Council decided to combine technology and safety. The result: CodeRedRover.org.
A vision of safer American homes
On March 1, Lowe's Home Safety Council, a nonprofit organization dedicated to creating safer American homes, launches
www.coderedrover.org. This fun
and free edutainment site promotes safety and is actually three sites in one - children, parents and teachers all get unique online experiences.
CodeRedRover.org offers interactive games to educate children about the four main home safety areas - fire and burn prevention, choking prevention,
poisoning prevention and fall prevention. Teachers have access to safety lesson plans for the classroom and parents are provided with an extensive
array of family projects, safety resources and home safety checklists.
"Lowe's Home Safety Council worked with national safety experts, children and teachers to make sure the site is fun, age-appropriate and
comprehensive," said David Oliver, executive director of Lowe's Home Safety Council. "CodeRedRover.org is our newest weapon in the fight against
preventable injuries, the leading cause of death and disability among children."
Personalized, but COPPA compliant
CodeRedRover.org meets and exceeds the standards outlined by the Children's Online Privacy Protection Act, while allowing children to personalize
their online experience. No personally identifiable information is collected online from children, and there are no chat rooms, cookies or ads. To
encourage kids to keep coming back for more safety lessons, randomly drawn student-winners receive $2,500 quarterly to split with their elementary
school. More than $10,000 will be given away by Lowe's Homes Safety Council annually.
"CodeRedRover.org will be an outstanding addition to my classroom," said Nanette Dennis, a fourth-grade teacher at Morningside Elementary School in
Atlanta. "I'm especially excited about the free lesson plans and the chance for students to win money for our school."
"The vision of Lowe's Home Safety Council is to create safer American homes, and educating children is the best chance we have of making that vision a
reality," Oliver said. "Through games, activities and family projects, Rover is a new way to get kids excited about home safety and injury prevention,
and help them realize that they are old enough to save lives."
Other site features:
- Who Wants to Be a Safety Hound? Fast-paced trivia game for kids
- Escape Artist -- Kids design their family's emergency escape plan
- Artists' Challenge -- Students can have their artwork featured online
- Home Heroes -- Stories by and about students who saved lives
Part of the bigger home safety picture
CodeRedRover.org is based on the successful traveling exhibit, Lowe's Great Safety Adventure, which is a 1,200-square-foot replica of a home.
Lowe's Great Safety Adventure spreads its important life-saving safety messages to children while they tour the interactive "field trip on wheels" at
elementary schools and Lowe's stores across the country. More than 200,000 children have visited the exhibit since 1999, and at least one child's life
has been saved due to lessons learned at the exhibit.
In 1993, Lowe's Home Improvement Warehouse founded Lowe's Home Safety Council with the vision of creating safer American homes. Since then, Lowe's
Home Safety Council, a nonprofit organization, has invested more than $20 million to educate children, adults, seniors and families on how to improve
the safety and security in their homes. For additional home safety information and free brochures, consumers can call 1-800-SAFE-HOME or visit
loweshomesafety.org.
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