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Press Release
March 29, 2000
CONTACT:
200,000 KIDS … 200 CITIES … TWO SAFETY EXHIBITS ONE MESSAGE - ELIMINATE HOME INJURIES
WILKESBORO, N.C. - If injuries were a disease, children would be faced with an epidemic. Consider the following statistics from leading sources:
To help make learning about home safety fun, Lowe's Home Improvement Warehouse and Lowe's Home Safety Council last year created the Great Safety Adventure, an interactive exhibit to teach children basic life safety skills in the home. The first exhibit was a tremendous success, reaching more than 100,000 children and receiving accolades from parents and teachers alike. This year, Lowe's invested an additional $2.5 million to develop and build a second Great Safety Adventure exhibit, increasing its overall commitment to more than $5 million. "Lowe's is passionate about helping parents and children prevent home injuries, and that's why we are doubling our home safety efforts in 2000," said David Oliver, executive director of Lowe's Home Safety Council. "Our research shows that 85 percent of parents want their children to be educated about home safety issues through school programs. Lowe's Great Safety Adventure is an answer to that call." Two tractor-trailer trucks unfold to form Lowe's Great Safety Adventure, a 1,200-square foot virtual home complete with living room, kitchen, bathroom and bedroom. Rover, the home safety hound, greets children at the door as they begin a guided tour through this "field trip on wheels" to understand more about top hazards in the home, including: fire prevention; fall prevention; choking, suffocation and strangulation prevention; and poison prevention. Combined, the exhibits will visit elementary schools, local events and Lowe's Home Improvement Warehouse stores in 200 cities across the U.S. within the next year, reaching more than 200,000 children. "We commissioned the best and brightest creative minds to create both exhibits, which are measurably increasing children's knowledge about life-saving skills," said Oliver. "The creation of the second Great Safety Adventure enables us to educate and activate more children and families to create healthier and safer homes." In 1993, Lowe's Companies Inc. founded Lowe's Home Safety Council with the vision of creating safer American homes. The Lowe's Great Safety Adventure is one of many Lowe's Home Safety Council initiatives. For additional home safety information and free brochures, consumers can call 1-800-SAFE-HOME or visit www.loweshomesafety.com. Lowe's Companies Inc., the world's second largest home improvement retailer, serves more than four million do-it-yourself retail and commercial business customers weekly through more than 575 stores in 38 states. Headquartered in Wilkesboro, N.C., Lowe's is the 18th largest retailer in the U.S. as well as the 40th largest retailer worldwide. The 54-year-old company employs more than 80,000 people. Additional company information is available at www.lowes.com. -###-
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