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Press Release

September 24, 2000
 

CONTACTS:
David Oliver, 336.658.5495
Executive Director
Lowe's Home Safety Council
david.j.oliver@lowes.com
 
 


Marian Lambrecht, 312.729.4187
Account Supervisor
Golin/Harris International

SWEEPSTAKES EDUCATES KIDS TO SAVE LIVES IN HOME FIRES
Lowe's Home Safety Council Mounts Education Program During Fire Prevention Week, Oct. 8-14

WILKESBORO, N.C. - Kids who ace important questions about home fire escape plans will have a chance to win some red-hot prizes when Lowe's Home Safety Council, the National Fire Protection Association (NFPA) and the team up during Fire Prevention Week to save the lives of some of the 1,000 children who every year perish in the flames of their burning homes.
 
One hundred kids will win $1,000 U.S. savings bonds, and one grand prize winner will receive a $5,000 savings bond in the Lowe's Great Safety Adventureâ Quiz and Sweepstakes. The quiz is designed to test kids' knowledge of how to prepare for and escape from a home fire. Parents and children can find information on the sweepstakes in issues scheduled to arrive at schools at the end of September. For sweepstakes materials, they can go online to loweshomesafety.org. Entry forms and quizzes will also be available at Lowe's Great Safety Adventure exhibits and at any Lowe's Home Improvement Warehouse across the country beginning Oct. 1. Children can enter their quizzes for the sweepstakes drawing via U.S. Mail through October 31.
 
"The quiz is a great way for young, school-age children and their parents to learn the vitally important lessons in escaping a home fire," said David Oliver, executive director, Lowe's Home Safety Council. "In our recent study, The State of Home Safety in America, we found that more than 90 percent of respondents wanted more information on escaping and preventing home fires. We're answering that call in a fun and educational way."
 
In addition to the $5,000 grand prize, the winner will receive a visit from the Lowe's Great Safety Adventure (GSA) at his or her school. Featuring two large trucks that convert into a 1,200 square-foot house, the GSA teaches children how to avoid high-risk dangers in the home in an interactive and entertaining way. The "field trip on wheels" experience reaches the grand finale when children rehearse an actual escape as they crawl through the artificial smoke-filled bedroom to safety.
 
Home fires in America are a serious problem. Did you know:
  • Someone is injured in a home fire every 33 minutes - that's roughly 16,000 people each year1
  • A working smoke alarm is not present in two-thirds of residential fires in which a child is injured or killed2
  • Every dollar spent on a smoke alarm saves the country $21 in direct medical costs and other costs to society2
  • Cooking equipment causes nearly one quarter of all home fires and one quarter of all fire injuries1
"One of the most valuable things a person can have during a home fire is an evacuation plan," said Meri-K Appy, vice president, NFPA. "While we have made progress, we know from our expansive research the majority of U.S. households have not developed and practiced a home fire drill."
 
The NFPA has been the official sponsor of Fire Prevention Week for nearly 80 years. This annual safety campaign highlights the importance of fire prevention and commemorates the Great Chicago Fire, which occurred on Oct. 9, 1871. The tragic Chicago blaze killed more than 250 people, left 100,000 homeless, destroyed more than 17,400 structures and burned more than 2,000 acres in 27 hours. To this day, the origin of the fire remains unknown. The NFPA is recognized worldwide as the leading source for technical and consumer information on fire and life safety.
 
Weekly Reader is the nation's oldest and most widely circulated periodical for elementary classrooms. Every week of school since Sept. 21, 1928, it has, in the words of one of the company's founders, had "something important to tell to boys and girls."
 
In 1993, Lowe's Home Improvement Warehouse founded Lowe's Home Safety Council with the vision of creating safer American homes. Since then, Lowe's Home Safety Council has invested more than $20 million to educate children, adults, seniors and families on how to improve the safety and security in their homes. For additional home safety information and free brochures, consumers can call 1-800-SAFE-HOME or visit www.loweshomesafety.org.

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Editors note: A complete copy of Lowe's Great Safety Adventure Quiz and Sweepstakes questions and rules is available upon request. To learn more about the Great Safety Adventure exhibit, take an interactive tour online at loweshomesafety.org and click on the Great Safety Adventure icon.

Sources:
 
1NFPA
2National SAFE KIDS Campaign





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